Powering connections at a landmark e-commerce event
For Pivotal’s inaugural Summit: Base Camp, over 100 senior decision-makers from leading B2C brands came together for a day of thought leadership, networking, and inspiration. Alongside sponsoring the event, we delivered a bespoke event app built on our Infinite Destinations platform and showcased our XIST Quickfire mixed reality gaming setup. Together, these innovations enhanced engagement and created a seamless, memorable experience.
The challenge
Summit: Base Camp was no ordinary industry meet-up – it was a carefully curated gathering of e-commerce leaders, designed to foster genuine connections, share breakthrough strategies, and showcase innovations shaping the future of digital. To maximise impact, Pivotal needed a central hub that attendees could use before and during the event to plan their day, access essential information, and connect meaningfully with peers. The solution needed to reflect the prestige of the event brand, streamline communication, and enhance the experience across every touchpoint.
The process
We collaborated closely with Pivotal to translate the Summit: Base Camp identity into a branded event app, using our Infinite Destinations platform as the foundation. The app was designed for circulation ahead of the event, giving attendees access to the agenda, speaker details, and sponsor information in advance. Interactive features such as digital business cards enabled smarter networking, while an integrated food ordering system streamlined the evening service. On the day itself, the app served as a live guide, supporting attendees as they navigated sessions, discovered partners, and connected with one another – ensuring a seamless experience from start to finish.
The outcome
The Summit: Base Camp app became a valuable companion for delegates, providing clarity, convenience, and connectivity throughout the event. By centralising the agenda, map, and networking tools, it reduced friction and helped participants make the most of their time. The integrated ordering system proved especially effective during the evening, ensuring smooth service and enhancing the overall atmosphere.
Alongside the app, our XIST Quickfire mixed reality gaming setup was accessible throughout the day, offering an interactive, memorable element that encouraged attendees to explore new technology and connect in a fun, informal way. Together, these innovations elevated the Summit and demonstrated the potential of our platforms to enhance future large-scale gatherings.
Images courtesy of Sol Elibol.
“We worked with Infinite Form on our Summit Compass App, the central hub for our Summit event. The team were fantastic – thorough in understanding exactly what we needed and translating that into a seamless app experience. It was easy to use and ensured all our attendees had the vital information at their fingertips, ready for the climb.”
“We were fortunate to have Infinite Form at the Summit Event with their XIST Quickfire setup. This was a brilliant addition to the day, giving our guests the chance to immerse themselves in Mixed Reality Social Gaming – something truly unique and memorable.”
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