Driving engagement through playful AR innovation
AR technology can transform how children interact with sports, turning learning into play. For the LTA’s Tennisables campaign, immersive WebAR experiences brought animated characters to life, encouraging kids to move, copy tennis moves, and engage in fun, inclusive activities – showing how digital innovation can make sport more accessible and exciting.
The challenge
Deloitte asked us to create an immersive WebAR experience for the LTA’s Tennisables campaign, aimed at children aged 5–8 years old. The campaign inspires young players to copy dance-based tennis “tekkers” performed by colourful animated characters, making tennis feel exciting, inclusive, and – above all – fun.
The objectives were to boost engagement and extend the campaign’s reach through an accessible, technology-led activation, while supporting Deloitte’s social impact focus on inclusion and digital transformation. With such a young audience, the experience needed to be intuitive and easy to navigate, letting children and parents enjoy tennis as a playful, approachable sport.
The process
We created collectible cards featuring Tennisables characters, each with a unique QR code that launched a WebAR experience demonstrating tennis moves for children to copy. Built with Snap Lens Studio and Camera Kit, the mobile experience required no app download, offering a flexible, cost-effective alternative to third-party AR platforms. Bringing the animated characters to life in AR posed creative and technical challenges, from capturing tennis movements to maintaining each character’s personality and distinct look. The result is a series of high-energy, playful interactions that engage children and encourage them to get moving, blending physical and digital worlds seamlessly.
The outcome
The WebAR experience launched in March 2025 with five unique Tennisables characters, earning highly positive feedback from Deloitte and the LTA. Over the coming months, the LTA will distribute over 60,000 collectible cards through schools, tennis events, and starter packs, with a downloadable PDF for coaches to use in lessons.
This hybrid approach – blending physical interaction with playful digital content – brings fun on and off the court. Built-in engagement analytics allow Deloitte and the LTA to monitor performance, helping the campaign inspire children to get moving and nurture the next generation of tennis enthusiasts.
“It has been a real pleasure to work with the team at Infinite Form. They take pride in their work and always want to reach the highest standard. They are quick to address feedback and always looking for the best solution for their clients. The reaction to the technology used in the Tennisables AR project has been extremely positive. The result is high quality, fun and innovative.”
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