Raising global awareness through immersive storytelling
PaxVax, developers of speciality travel vaccines, wanted to raise awareness of the continuing threat of cholera – a disease that still affects millions worldwide. To help people understand its causes, spread and prevention, we created a powerful 360º VR experience that takes users beneath the surface of the Ganges to witness the disease’s devastating impact and learn how it can be prevented.
The challenge
Cholera remains a deadly disease, capable of killing within 24 hours if left untreated. Although preventable, it continues to affect millions globally, often spread by contaminated food or water. Many cases originate from travellers who fail to take the right precautions. PaxVax – makers of Vaxchora, the world’s only single-dose cholera vaccine – wanted an impactful way to communicate the ongoing risk of cholera and the importance of prevention. The challenge was to create an engaging educational experience that would connect emotionally with audiences and vividly demonstrate why awareness and vaccination remain vital for travellers around the world.
The process
We produced a 360º VR experience designed to both educate and immerse. Split into three distinct sections, the journey begins with the history of cholera and how it spreads, before plunging viewers beneath the surface of the Ganges River to a molecular level – travelling alongside cholera microbes. The narrative then moves to a modern-day cholera ward, showing the devastating effects of infection. Combining CGI and live-action footage with data visualisations, key statistics and a compelling voiceover, the experience delivers an emotional, informative and memorable exploration of the disease and the importance of prevention through vaccination.
The outcome
The VR experience provided PaxVax with an attention-grabbing way to communicate the real-world impact of cholera and the value of prevention. By combining education with immersive technology, it transformed complex medical information into a powerful and relatable story. The experience was used to engage healthcare professionals, raise awareness among travellers and reinforce the importance of taking protective measures. Its emotional and visual impact helped PaxVax demonstrate their expertise and commitment to tackling global health challenges – using virtual reality as an innovative tool to make the unseen danger of cholera visible, memorable and actionable.
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