USE CASE

immersive virtual tours for every space

At Infinite Form, we design and deliver virtual tours that bring places, products and stories to life in engaging, interactive ways. From photoreal digital twins of factories, museums and showrooms to stylised 360° VR journeys and AR-enabled apps, our tours help organisations showcase their spaces, extend their reach and connect with audiences anywhere in the world.

Whether your goal is to market a destination, launch a new product at a trade show, provide an online walk-through for remote customers, or create a memorable cultural experience, we tailor each tour to your objectives and audience. For heritage and academic projects, our scanning and modelling also support digital preservation and research – capturing sites and artefacts in precise detail to ensure they can be shared and safeguarded for the future. Using a blend of VR, AR, 3D modelling, animation and custom web platforms, we create tours that go beyond simple walkthroughs – offering interactive, branded experiences that are accessible, scalable and impactful across both marketing and educational contexts.

THE CHALLENGE

Conventional tours lack impact – organisations need immersive, interactive journeys that showcase spaces, inspire audiences and extend global reach.

Virtual tour solutions

Static walkthroughs just don’t cut it – virtual tours should be immersive, interactive journeys that showcase, educate and inspire. At Infinite Form, we create bespoke virtual tours that combine accuracy, creativity and storytelling to bring spaces and experiences to life in ways that truly engage audiences.

From product marketing and trade shows to cultural preservation and training, our end-to-end service covers capture, creative design, content development and delivery – ensuring every virtual tour is technically seamless, creatively compelling and built for measurable impact.

360° VR tours and web platforms – cinematic tours and accessible online platforms that showcase destinations, events or products globally, extending reach and driving engagement anywhere.
Matterport scans and digital twins – high-fidelity captures of showrooms, campuses, factories or heritage sites, enabling accurate exploration for marketing, training or research.
AR-enabled creative experiences – layer real-world scans with augmented content, or use animation and 3D modelling to design stylised environments that tell your story in unique ways.
Educational and preservation applications – create lasting records of fragile sites or specialist facilities, supporting training, cultural engagement and long-term safeguarding.

PROJECT GALLERY

“Working with Infinite Form has been an excellent experience. They have been extremely efficient, flexible and show utmost care and respect for our collection while creating the scans in our galleries. The 3D scans have become a great asset to our team and we look forward to adding to our scans over the coming years.”

Elizabeth Elliott, Creative Coordinator, Sainsbury Centre

“Utilising 360 video technology has allowed us to create a spectacular interactive experience that gives fans the opportunity to follow in the footsteps of the players as they emerge from the tunnel on match-day. Our partnership with Ricoh and Infinite Form has enabled us to produce a stunning piece of content that we sincerely hope will make our fans proud but will also capture the imagination of the wider football community.”

Karim Virani, Head of Digital Marketing, West Ham United

“The VR experience was a major component of our 1966 World Cup exhibition and enabled the exhibition to be brought into the modern day, which helped many of our visitors who weren’t around at the time of English football’s defining moment. The cutting edge technology helped to re-create the atmosphere of Wembley on that famous day and gave visitors their own seat at the final.”

Jon Sutton, Creative Programmes Officer, National Football Museum