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Every business faces variations of the same challenges. Brand awareness. Stand-out. Audience reach. Competitors. An incredibly crowded marketplace. Budgets. You know that it can be a cut-throat market out there. And while some businesses may be in a stronger position than others, every brand is fighting for attention to stay successful.
That’s where immersive technology comes in.
Because it doesn’t just grab attention – it holds it. And that can deliver measurable, strong results. In this guide, we’ll explain why this is – and how you can use it to your advantage.
We’ll cover:
Augmented reality (AR), virtual reality (VR), mixed reality (MR) and what XR really means
The future of creative technology like AI and immersive web platforms
When and where different types of immersive tech fit best within a campaign or activation
Hardware and software FAQs
Ballpark costs for different types of experience
We are Infinite Form – makers of impactful immersive experiences
We’re Infinite Form, a one-of-a-kind production studio specialising in immersive content and creative technology. We create unforgettable VR, AR, MR and AI-powered experiences for brands and agencies worldwide – helping deliver impactful results through immersive (award-winning) ideas. Our strength lies in our dauntless imagination, dedicated team and bold use of technology to solve our clients’ problems. Your problems.
We understand that immersive production is a niche industry – demanding expert skill and resources that many agencies don’t have in-house. So we act as your production partner – working in tandem with you to ensure you hit the creative mark for your clients every single time.
Our areas of expertise
Virtual reality (VR) production and multiplayer free-roam VR
Augmented reality (AR) apps and webAR
360 video production
CGI & 3D modelling
Artificial intelligence (AI) systems
Virtual event platforms
Immersive events
Interactive screens and physical installations
Gamified experiences
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