CGI & 3D Modelling

What is CGI?

Computer-Generated Imagery refers to still or animated content created with computer software, usually, it is used to create scenes, characters and special effects often used in films, tv and video games. These tools can also be utilised to create 2D images of complicated spaces to give a real sense of depth.

Why use CGI?

If you want to capture something that doesn't exist in real life you need to make it, either practically or digitally. CGI has progressed rapidly and is now often cheaper than practical effects of similar quality, on top of this CGI allows us to break the laws of physics when creating content, whether it’s layering a 3D character over the real world and seeing them do fantastical things or placing someone in a fantasy world.

What are the benefits of CGI?

No Limits

Your imagination is the only limit, CGI can be used to create or recreate anything you can think of. Our creative team has a wealth of experience in creating a whole host of imagery for any use you can imagine, we have learned how to deploy these assets and models to maximum effect over years of creating for brands all over the world.

Stylistic

The content made using CGI can be ultra-realistic or cartoonish or anything in-between, allowing you to impart your own style and tone into the content, creating something that will resonate with your audience and be consistent with your brand.

Bespoke

Building assets with CGI allows you to meet your exact specifications without compromise. Off-the-shelf solutions often require a “close enough” approach but by creating the assets in-house we can bring your idea to life exactly how you have envisioned.

How do we do it?

We have a very skilled team that has developed a host of skills and processes to make the best 3D & CGI models possible within a timeframe, taking care to ensure that all work produced meets the clients specifications, including meeting brand and style guides. We use a wide range of software depending on the application, including;

• Maya

• Zbrush

• Substance Package

• Adobe Suite

• Unity

• Unreal

• RealityCapture

We often cater our approach to the end product, either producing real-time models for use within games or rendering at a higher quality for more passive experiences. Our team like to be involved from the idea's inception as much as possible to ensure that the work can be completed as effectively as possible and to provide guidance.