Serving sustainability through creative tech
Plastic pollution is a serious issue, yet plastic remains vital in the production of clean technology and the transition to net-zero – making sustainability central to its future.
Amcor (formerly Berry Global) manufactures plastic packaging and engineered products, operating across 34 countries. Their mission is to promote a circular economy, one where we all reduce, reuse and recycle plastic products responsibly.
The challenge
To demonstrate their commitment to sustainability, Amcor wanted a cutting-edge learning centre at their new Barcelona headquarters. Designed for clients, colleagues and local communities, the space needed to inspire, educate and connect audiences around Amcor’s innovations. We were tasked with designing and delivering a cohesive, interactive hub that used the latest creative technologies to bring their sustainability story to life.
Our approach
The 320m² Innovation Hub was built around immersive, story-led experiences. Following creative workshops to define goals and messages, we blended design with technology to shape a purposeful visitor journey.
Highlights include “Poly,” an AI-powered knowledge base; a flexible interactive table hosting mixed-reality experiences, such as CleanStreamⓇ demos with Meta Quest 3 headsets; and projection-mapped games using lidar and hand tracking. An NFC product explorer and tablet-controlled personalisation further enhance the space, creating an engaging, hands-on environment that resonates with diverse audiences.
Our challenges
Delivering a project of this scale required close collaboration across borders and disciplines. Our team adapted to rapidly evolving AI and other technologies to ensure every solution was robust and installation-ready, often whilst fabrication details were still being finalised. Coordinating with multiple stakeholders across departments and time zones – including Amcor’s task force, architects and teams in Barcelona – demanded clear and consistent communication.
The ambition and scale of the project brought together nearly every member of Infinite Form, resulting in an Innovation Hub that pushed technical and creative boundaries while fostering a shared sense of pride across the team.
The outcome
The Innovation Hub is now showcasing Amcor’s sustainability innovations to clients including L’Oréal, M&S, Heinz and McDonald’s, as well as to internal teams and local community groups. The space has received glowing feedback from the board and visitors alike. We remain closely involved, providing remote technical support and discussing updates that will continue to evolve the experience and keep it at the forefront of innovation.
“Feedback from each member of the Board has been very positive – they have been blown away by our talents, capabilities and the structured approach to drive growth.”
“We made the best decision ever partnering with you!”
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