An audio / visual experience off the meter
The Task
Roland are a world leader in the design, manufacture and distribution of musical instruments who pride themselves in a rich history of innovation including several “world’s first” electronic musical instruments and professional A/V products. Roland were looking for a way to give customers and fans of their products a way to learn more about their product range and see it in action in an engaging way so teamed with us to create… Drum roll please…
![a drummer playing and wearing headphones](/img/containers/assets/image_1_roland.jpg/b63c23cbbd5670d3e08e916bc690042f/image_1_roland.webp)
![An image of a recording studio in use with a man at a mixing desk](/img/containers/assets/image_2_roland.jpg/b2b10402026722387a828e2beae42bd8/image_2_roland.webp)
![a drummer in a recording studio](/img/containers/assets/image_3_roland.jpg/812f6638e08ad1cfe8c9c18dd919c53e/image_3_roland.webp)
The Process
We proposed utilising Roland’s top product demonstrator, Michael Schack in a production featuring Roland’s best kit at Real World Studios in Bath. Conceived by Peter Gabriel, Real World Studios is both a paragon of technical excellence and an idyllic artistic retreat in which to immersively capture a live performance.
Operating newly released, ultra high-res VR cameras we captured multiple views of the incredible, technical performances by Michael Schack alongside his long term collaborator. Audio was just as important and treated as a fine accompaniment to the visuals. The footage then went through a cinema grade post production process before being distributed via Roland’s social media channels - helping Roland explore a new trend in immersive marketing and captivate viewers.
Do you have a message you want to convey? A situation that needs simulating, or an audience that needs reaching? Whatever your challenge – we have the ideas, the experience, and the equipment to help.