A portal to student life
The Task
As the newest university in the UK, the University of Suffolk has to compete with more established universities with years of heritage. They asked us to create a memorable and innovative experience they could use at UCAS fairs to encourage enquiries and applications from prospective students. So we created a 360 mobile app that could serve as a window to university life. The app features an overview of each course, as well as a series of 360 films that allow the viewer to explore the university as if they’re really there – finding out more about the courses on offers, while also getting a real sense of atmosphere.
The Process
The experience was shown at 26 UCAS fairs where students could watch it on a VR headset, before scanning in their details on the stand. They were then sent a specially-designed branded Google Cardboard, with a call to download the app and use it on their devices at home – leading to a 10% overall increase in scans of students on the stand compared with 2016 and thousands of app downloads.
Do you have a message you want to convey? A situation that needs simulating, or an audience that needs reaching? Whatever your challenge – we have the ideas, the experience, and the equipment to help.