Exploring homes remotely with Matterport and 360º video
When the coronavirus pandemic changed how properties could be viewed, borne™ wanted to give clients safe, remote access. We created a series of virtual tours using Matterport and 360º video, enabling prospective buyers to explore developments from home. The tours provided a practical, immersive alternative to in-person visits, helping the housing market continue during a time of disruption.
The challenge
The coronavirus pandemic rapidly transformed how businesses operated, forcing property agencies to rethink how they showcased homes while social distancing and self-isolation were in place. borne™, already exploring innovative ways to support clients, needed a solution that would keep property viewings accessible despite restrictions. The challenge was to replicate the experience of exploring a property in person – giving buyers confidence and detail – without relying on physical visits. Any solution had to be simple to access, immersive enough to feel engaging, and practical for deployment across multiple developments at a time when the market faced unprecedented challenges.
The process
Shortly before the national lockdown, we filmed two property developments: Canary Quay in central Norwich and Priory Mews in North Norfolk. Using Matterport, we created interactive virtual tours that let users navigate each home via their browser, moving from room to room and using tools such as measuring spaces. For Canary Quay, we also produced a 360º video guided by a Savills estate agent, retaining the personal touch of a viewing while integrating Canary Quay branding. Hosted on each development’s website, these assets demonstrated how immersive technology could sustain property marketing during difficult and uncertain times.
The outcome
The virtual tours gave borne™ an immediate way to keep the housing market moving despite restrictions on physical viewings. Buyers were able to explore homes in detail, gaining a realistic sense of layout, proportions and design features directly from their desktop. The guided 360º video offered additional reassurance by replicating the estate agent’s presence in a digital format. By using immersive tools that balanced practicality with engagement, borne™ continued to support clients and buyers through a period of unprecedented disruption – proving the value of virtual tours as an effective and flexible sales and marketing solution.
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