A piano sales tool in your pocket

Client

Yamaha Music Europe GmbH

Sector

Music and Audio Technology

Tech

Augmented Reality (AR), Immersive Apps

A pitch-perfect idea

For their latest Clavinova digital piano line, Yamaha Music Europe needed a way to showcase design, scale and sound – beyond physical showrooms. We built the Clavinova Space AR app, letting users place lifelike 3D models in their own rooms, listen to audio clips, change finishes, explore tutorials and share images, all via AR. Designed as both a sales tool and immersive experience, it elevates the piano preview process.

The challenge

Yamaha’s Clavinova range represents premium design and exceptional sound, but launching new piano models during the pandemic meant limitations on physical events and in-store experiences. The challenge – create a tool that allows customers to see Clavinovas in scale, hear their sound quality, explore finishes, without visiting a store. The tool needed to function in home environments, support multiple languages, work both via an app store download and in dealerships, and provide Yamaha’s marketing team with real-usage insights without compromising user privacy.

The process

We visited Yamaha’s workshop to photograph and measure each piano model to exact specifications. Each instrument was recreated as a detailed 3D model from scratch. Users can place, scale, position and view each Clavinova in AR in their own space, move around it, change colour finishes, and interact with tutorials or overview videos. We integrated binaural audio for depth of sound through headphones, enabled social sharing to boost visibility, and built a bespoke CMS so Yamaha can update text, images and dealer info themselves. Available in five languages, the app is also built for tablets in showrooms.

The outcome

Since its launch in September 2021, the Clavinova Space AR app has been downloaded over 12,000 times, earning five-star feedback. Users praise the app’s realism, placing pianos in their rooms, hearing sound, changing finishes and find it invaluable for comparing models without visiting a store. It has become a long-term sales tool in dealerships, enhancing Yamaha’s product launches with digital reach. Marketing teams now have anonymous analytics showing which models users explore most, helping shape future campaigns, all while preserving user privacy.