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We’re super excited to have Ashley Bowdler on board as our newly appointed Chief Sales and Marketing Officer. Ashley is going to help us shape how people experience stories, places, and ideas through immersive technology - bringing with him years of experience advising Web3 and emerging tech companies on growth, community, and brand strategy.
We can’t wait to work with him and see what we’ll build together. To get to know him a little better, we sat down and asked him a few questions…
Tell us more about your role at Infinite Form
I’m the Chief Sales and Marketing Officer, which means I spend most of my time thinking about how we connect with people, whether they’re partners, clients, or someone just hearing about us for the first time. A lot of my role is about joining the dots between the creative work we do and the value it brings in the real world. I work closely with our leadership team, support our marketing and comms strategy, and lead on developing opportunities that grow the business in smart, meaningful ways.
What attracted you to Infinite Form?
Honestly, it was the ambition and energy. Infinite Form doesn’t just create immersive experiences; they care deeply about why they’re doing it and how it connects with people. I’d worked in and around tech, Web3 and storytelling before, and this felt like the place where those worlds came together with a really exciting mix of creativity, purpose, and innovation.
What’s been a standout moment in your career so far?
I think it’s been a steady build rather than one single moment. I’m proud of the partnerships I’ve developed along the way, including working with some of the biggest tech companies in the world. I’ve also helped clients grow in ways that led to real recognition in their own spaces, which always feels incredibly rewarding. There’s something special about seeing someone’s vision land properly and knowing you played a part in that. Now at Infinite Form, I’m excited to bring that mix of experience into a new phase where we’re pushing creative and immersive work even further.
What do you see as the biggest opportunity for immersive tech right now?
We’re at a point where immersive tech isn’t just a shiny new thing; it’s starting to find its place in how people actually experience the world. For me, the real opportunity lies in making those experiences meaningful. In heritage spaces, live events, and retail especially, we’re seeing a shift where people don’t just want to look at something, they want to feel part of it. Immersive tech gives us a way to tell richer stories, guide people through unfamiliar places, or connect them more deeply to a brand or purpose. The tools are finally ready, the real magic happens when we pair them with empathy, creativity, and clear intent. The gap now isn’t technical, it’s in imagination and execution.
What do clients often get wrong or misunderstand about immersive technologies?
That it’s “too complicated” or “only for big budgets.” Or that it has to be a major VR headset moment. Often, simple ideas are delivered in a smart and lightweight way, like a mobile-based trail or digital layer to a live event. They can have way more impact than the flashy stuff. The other thing is assuming you need all the answers before starting. You don’t. A good partner will guide you through what’s possible and help shape it into something that works for your audience.
What advice would you give to a brand or organisation who wants to start with AR/VR but feels nervous about the cost or complexity?
Start small and stay close to your audience. Think about one part of your story or experience that could be made more engaging or accessible, and test something there. You don’t need a massive budget to try something meaningful. Think of it as part of your overall storytelling or visitor experience, not a bolt-on. And always ask your partner to show you examples, costs, and creative pathways so you’re not flying blind.
What are you most excited to achieve at Infinite Form in the next year?
We’ve got some brilliant work in the pipeline, but more than that, I’m excited to help Infinite Form become the go-to creative studio for agencies, brands, destinations, and cultural spaces that want to rethink how they connect with people. We want to be known not just for what we build, but for how we help shape ideas, from that first spark to the final experience.
We’re also really keen to support learning across our community, whether that’s clients, partners, or curious collaborators. That’s why we’re introducing a series of workshops designed to spark creativity, ignite brand stories, and break down what immersive tech can actually do. The aim is to be an accessible and genuinely helpful partner, not just for one-off projects, but as part of how brands and agencies grow. I think that’s where we’re going to do something really meaningful.
What are you reading or listening to right now?
I tend to listen to a lot of tech podcasts, YouTube videos and tech related reviews which may sound boring, but I genuinely enjoy following the trends and to keep learning! It is something I have always done. For music it depends on the mood but Ibiza club classics or a little early 00s pop punk like blink 182.
What does your typical morning look like?
Very early! I’m not part of the 5am gym club, more like the “kids wake up at the crack of dawn” club. That said, I do like starting early when I can, and having human alarm clocks certainly helps. I tend to jump online to view the latest updates on LinkedIn and the football transfer news too. At the weekend, I usually nip out early to grab a decent coffee and catch up on content or dive into whatever random YouTube wormhole I’ve fallen into lately before the “fun Dad” duties kick in for the next two days.
What’s your pet peeve?
LinkedIn lurkers. You know the type - people who endlessly scroll LinkedIn without ever posting or engaging. Just like it. Just post it. Support your connections; it costs nothing, but can have a huge impact. (But I would say that, wouldn't I!)
