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Step inside the story
The 360 video experts bringing stories and places to life
What if you could place your audience at the heart of your message? At Infinite Form, we can transform the way you engage with your audience through high-impact 360° video and virtual tours that immerse, inspire, and engage like never before.
From breathtaking virtual tours to dynamic storytelling, our expert 360° video production transports audiences into unforgettable experiences that captivate audiences, boost education, and drive connection between brand and customer.
Trusted by leading brands, agencies and organisations worldwide
High-quality 360° video, VR, and virtual tour solutions
Designed for maximum engagement and impact
We’ll bring your vision to full 360° life
Trusted to deliver
Why 360° video? Why now?
If you consider that 89% of businesses use video as a marketing tool, you can understand why it’s not only more important than ever – but more challenging too – to make your video stand out. 360° video offers an immersive and engaging solution.
With immersive storytelling, your audience steps inside the experience. Whether it’s exploring a destination, showcasing a product, or taking a behind-the-scenes tour, 360° video puts viewers at the heart of the action – creating a more memorable and emotional experience. That’s why it’s been proven to deliver strong results across a wide range of sectors, including experiential marketing, training and education, retail, tourism and more.
Drive engagement with unmatched immersion and interactivity
Future-proof your content in a digital-first world
Cost-effective solution for training, tourism and more
Your 360 video production partner
Whether virtual tour, interactive brand video, or fully immersive educational experience, we’ll be the production partner you need.
With over 10 years’ experience crafting immersive 360 experiences, we’ll work with you to find the best solution for your challenge – offering expert guidance to make sure you achieve the results you want. We specialise in:
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Training, education and simulations
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Recreating high-risk or difficult to access training courses and experiences to give viewers a taste of something or somewhere they otherwise can’t access, from a heritage site to an educational field trip.
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Interactive storytelling
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With your customer’s full attention, you can convey key messages and emotive stories in a way that sticks in the mind, giving them control over the narrative.
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Event activations
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Turn a run-of-the-mill exhibition stand into a whole new world – transporting your audience to a new environment to share your message.
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Virtual tours
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A cost-efficient and highly effective way to help people experience a place, to generate interest and convert leads, from property sales to tourist attractions.
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Pop-ups and roadshows
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One or two headsets and you can put multiple people through a brand activation with minimal logistical fuss.
Let’s immerse your audience in your message
Matterport-powered virtual tours
If you’re after a virtual tour, we use industry leading Matterport cameras and software to create high quality virtual tours that are both time and cost-efficient. If you’re after something a little more bespoke, we also create tours using our own custom 360 rigs and drone filming capabilities. We’ll work with you to nail down the best solution for your goals and your budget.
360 video or VR - what’s the difference?
Virtual reality and 360 video are similar – you can view both types of experiences in a headset. But there are some differences in how they are made and how they are largely experienced.
360 video is filmed from all angles simultaneously – meaning you are placed within the scene and can look all around you. Using a standard 360 camera, however, means you have a fixed point of view compared to a VR experience. This means that in 360 video production, you see what the camera can see, giving you three degrees of freedom (3DOF), whereas, in a VR experience, you can walk around a space as if you’re there (6DOF).
However, it is now becoming possible to film people and objects in 360 using a specialist volumetric capture rig, which creates a 3D model of the subject filmed – allowing for a 6DOF experience. We have experience in volumetric capture – so just get in touch to find out more.
With you, from initial idea to seeing it through
We’ll work closely with you through every step of the production process, guiding you from the very first spark of an idea to final delivery, installation and any ongoing support you require.
Together, we’ll create the ideal immersive experience for your needs, seamlessly, from start to finish.
Discovery, strategy and creative workshop – a deep-dive into everything you want to achieve so we can choose the right immersive solution for optimal results.
Production, development and testing – our expert studio gets stuck in bringing your project to life, with regular milestones, WIPs and testing.
Delivery, deployment and support – from installations to app store submissions, we’ll get your experience up and running to deliver real-world impact.
It’s time to transform your video
Talk to us about your project to see how 360 video production could be the solution you seek.