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Expand reality. Enhance results.
The AR agency transforming reality
What if you could give your message a whole new dimension? At Infinite Form, we create unforgettable AR, MR and VR experiences that inspire, inform and intrigue your audience – delivering interactive solutions that ensure real impact.
From bringing event activations to life, to gamifying product launches, to crafting interactive educational experiences, we help brands and businesses tap into the power of AR to truly engage audiences. Using webAR, app-based AR, and immersive mixed reality solutions, we’ll help you captivate your customers and drive measurable results for your brand.
Trusted by brands, agencies & organisations worldwide
Expert end-to-end AR solutions
Endless opportunities for unforgettable engagement
Let’s expand your reality
Proven results
Why AR? Why now?
In a shifting digital marketplace, it’s increasingly difficult for brands to stand out. Traditional digital methods to engage audiences are struggling to cut through, leaving businesses and organisations facing an ever-growing challenge when it comes to sharing their story.
What if you could easily captivate your audience – and get them actively involved in your message?
With AR, you can. This uniquely flexible tech turns a smartphone into a window of endless possibilities – placing the user at the heart of the action, where they can explore interactive worlds overlaid onto the physical space around them. This transforms your message into an active human experience, creating memorable moments that drive a stronger connection between customer and brand, from a shareable social filter to a fun and addictive AR game.
At Infinite Form, we make it effortless for you to integrate augmented reality into your strategy, helping you:
Increase memorable engagements – AR experiences are 200% more engaging and 3 times more memorable compared to their non-AR equivalent (Mindshare)
Drive conversions and measurable impact – interacting with products that have AR experiences leads to a 94% higher conversion rate (Snap)
Future-proof your marketing while boosting results – 62% of consumers are more likely to invest after an AR trial (Mediashotz)
Reality – made better
AR is both flexible and accessible, from webAR experiences that only need a smartphone and internet connection, to app-based AR which can offer a near-limitless source of digital content. Plus, it’s interactive and scalable, let alone being fun and playful to use. All of which are tailor-made for providing a strong customer experience – from exciting event activations, to product showcases, addictive games and more.
With over 10 years’ experience crafting immersive AR experiences, we’ll work with you to find the best solution for your challenge – offering expert guidance to make sure you achieve the results you want. We specialise in:
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Exhilarating event activations
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From turning an event stand into an AR marker that triggers an immersive brand experience to interactive Magic Mirror experiences, to planning an AR treasure hunt around the whole event space, AR can add an extra layer of engagement (and excitement) to an event.
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Immersive product showcases
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Virtual try-ons, product configurators, x-ray views, data visualisations – however you want to showcase a product, AR is both cost-effective and highly effective at getting people to understand and buy a product.
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Social campaigns & user-generated content
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AR social filters create fun shareable moments that can tap into a wider campaign, while Magic Mirrors enable multiple people to connect with the same experience, enabling user-generated content that drives engagement.
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Immersive storytelling
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AR stories get people involved and engaged with a particular message, placing them in the driving seat of the narrative. It’s compelling, effective and experiential – from educational pieces to pure entertainment.
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Entertaining and educational games
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Gamification is a tried and tested brand strategy, and AR games are quick, easy and popular – helping engage users and boost customer conversions.
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Enhancing wider campaigns
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Print ads, brochures, direct mails, catalogues, billboards, packaging – all you need to enhance traditional media is a QR code, URL or marker to launch an AR experience – enabling your audience to step deeper into your campaign.
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Volumetric capture
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Add extra realism to your AR experience with people, places or products filmed using volumetric capture – a specialist type of content capture that creates a 3D digital replica of a real-world subject, enabling interaction from any angle.
Let’s make your message extraordinary
Augmented reality or mixed reality?
Augmented reality and mixed reality are very similar – they both involve seeing digital elements overlaid on the real world. The key difference is the hardware you use to access the virtual content.
AR is generally viewed through a smartphone or tablet – so it’s easy, intuitive and widely accessible. MR involves the same mix of the digital and physical but you view and interact with the experience through a headset, much like you would with VR. This allows for a greater level of immersion, with both hands free to interact seamlessly with the virtual world around you, while still keeping that vital connection to the real world. This means you can move around easily, creating a more natural and sociable experience than pure VR.
At Infinite Form, our team of visionaries and problem-solvers specialise in all forms of AR production, including augmented reality app development, AR content creation and webAR – as well as inventive and impactful mixed reality experiences.
With you, from initial idea to seeing it through
We’ll work closely with you through every step of the production process, guiding you from the very first spark of an idea to final delivery, installation and any ongoing support you require.
Together, we’ll create the ideal immersive experience for your needs, seamlessly, from start to finish.
Discovery, strategy and creative workshop – a deep-dive into everything you want to achieve so we can choose the right immersive solution for optimal results.
Production, development and testing – our expert studio gets stuck in bringing your project to life, with regular milestones, WIPs and testing.
Delivery, deployment and support – from installations to app store submissions, we’ll get your experience up and running to deliver real-world impact.
Your AR journey starts here
Together we can create an out-of-this-world experience.
