Shoot! Score! Pringoooals!

Client

Kellogg's

Sector

Food and Consumer Goods

Tech

Augmented Reality (AR)

Harnessing the potential of webAR

Ahead of Euro 2020, Paragon worked with Kellogg’s to launch a football–themed campaign for Pringles. They wanted an engaging activation that could be triggered straight from retail displays. We partnered with Paragon to deliver Pringoooals – a web AR penalty shoot–out game designed for quick access, maximum fun, and high–impact brand engagement.

The challenge

Kellogg’s wanted to tap into football fever with a campaign that built excitement around Pringles during Euro 2020. The activation needed to be simple, fun and accessible – encouraging interaction directly from point–of–sale displays. Traditional app downloads were a barrier, so webAR was chosen for its instant accessibility. The challenge was to design and build a branded penalty shoot–out game that worked seamlessly in a browser while remaining entertaining, intuitive and consistent with Pringles’ playful brand identity.

The process

We designed and developed the Pringoooals game around two AR markers – a QR code to launch the experience and a tracking marker to anchor the action. Once triggered, players faced off against a Pringles goalie in a penalty shoot–out, with simple screen taps controlling their shot choices. We created and animated a footballer, ball and pitch, complete with celebratory animations – from slides to robot dances – and layered in crowd audio to deliver a stadium atmosphere. At the end, users were prompted with a competition mechanic to win prizes, extending engagement beyond the game.

The outcome

Despite Euro 2020 being postponed due to the pandemic, the Pringoooals game delivered a memorable and entertaining activation for fans. The use of webAR removed barriers to entry – no downloads, just instant play – while enhancing the campaign’s reach across retail environments. By combining playful animations, branded design and a competitive challenge, the game captured attention, drove dwell–time at point of sale, and reinforced the association between Pringles and football culture. The project demonstrated how webAR can power quick, frictionless experiences that keep consumers engaged and connected to brands in a fun, interactive way.