Creating an interactive product showcase

The task

onepointfive partnered with us to create an innovative, customer-centric event activation to showcase Shopify’s customer success stories at major industry events across Europe.

The experience needed to be visually impactful, highly engaging, and adaptable – able to scale and reconfigure seamlessly across different event footprints and exhibition spaces.

The process

Customer success stories are among the most compelling ways to demonstrate the real-world value of the Shopify platform. To bring these narratives to life, we developed a visually striking, interactive product display designed for intuitive exploration at events. 

Attendees could select a physical product – each representing a real Shopify customer – and place it on a designated NFC-enabled shelf in front of an interactive screen. This action triggered rich digital content about that business to display, including videos, facts and insights, illustrating how Shopify helped enable their growth and success.

The outcome

By merging physical products with dynamic digital storytelling, we created an experience that was both engaging and memorable. This thoughtful blend of technology and storytelling elevated Shopify’s case studies beyond static displays – transforming them into compelling brand assets that demonstrated real-world value.