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Driving engagement through playful AR innovation
The brief
Deloitte tasked us with creating an engaging, immersive WebAR experience for the Lawn Tennis Association’s (LTA) Tennisables campaign. Aimed specifically at children aged 5-8 years old, the campaign is designed to inspire young people to get involved with tennis by encouraging them to mimic dance-based tennis ‘tekkers’, demonstrated by a cast of colourful animated characters. The goal? Make tennis feel exciting, inclusive, and — above all — fun.
The LTA’s objectives were twofold: first, to enhance engagement with the existing campaign and broaden its reach through an accessible, technology-led activation; and second, to support Deloitte’s wider social impact agenda, with a focus on inclusion and digital transformation.
The key priority was simple: fun. The LTA wanted children to associate tennis with enjoyment rather than technical skill. Just as importantly, they wanted parents to see their children having fun and to view tennis as a sport that’s easy to try and inclusive for all. With such a young target audience, it was essential that the digital experience be intuitive and easy to navigate, with no reliance on social sharing or user-generated content.
The process
We designed a set of collectible physical cards, each featuring a Tennisables character and a unique QR code. Scanning the code launched a WebAR experience where the character demonstrated a tennis move for children to copy.
Built using Snap Lens Studio and Camera Kit, the experience ran seamlessly on mobile without requiring an app download. This setup provided a cost-effective, flexible alternative to third-party AR platforms, delivering a high-quality AR experience without significant licensing costs.
Recreating the animated Tennisables characters in AR brought both creative and technical challenges. From animating the tennis movements to preserving each character’s personality and distinct look, we ensured consistency across both the physical and digital worlds — within the constraints of mobile-based AR. The result was a set of playful, high-energy interactions designed to grab kids’ attention and get them moving.
The outcome
The WebAR experience officially launched in March 2025, featuring five unique Tennisables characters. Initial feedback from both Deloitte and the LTA has been incredibly positive, with the WebAR experience proving a real ‘hit’.
Over the coming months, the LTA plans to distribute upwards of 60,000 collectible cards via schools, high-profile tennis events such as family-focused Nottingham and Queen's, as well as through a tennis starter pack available via the LTA website. A PDF featuring all five characters and their corresponding QR codes is also available to download online, making it easy for coaches to print and use them in lessons. This hybrid approach - combining physical interaction with playful digital content - is helping the campaign serve up fun on and off the court.
With engagement analytics built into the experience, Deloitte and the LTA have access to weekly Google Analytics reports to keep score and monitor the performance of the campaign. We're excited to see this initiative ‘rally’ more children to the court and inspire the next generation of tennis enthusiasts!
Do you have a message you want to convey? A situation that needs simulating, or an audience that needs reaching? Whatever your challenge – we have the ideas, the experience, and the equipment to help.