Educating audiences on plastic’s role in the circular economy

Client

Amcor

Sector

Environmental and Social Impact

Tech

Virtual Reality (VR), 360° Video and Virtual Tours

A VR journey through plastic recycling

Amcor, (formerly Berry Global), a worldwide manufacturer of plastic packaging and products, wanted to challenge perceptions around plastics and sustainability. We created an immersive VR experience that takes users through the circular economy – from design to recycling. Combining 360º video, CGI and interactive hotspots, the tool educates employees and customers on how plastics can play a key role in a sustainable future.

The challenge

Plastic has become a symbol of climate change and pollution – yet it remains essential across clean technology, healthcare and countless industries. Amcor wanted to highlight the material’s role in a net-zero future while addressing concerns about waste. Their challenge was to show how plastics can be made, used and recycled within a circular economy. They needed an engaging, educational format that could communicate complex processes clearly to both employees and customers. The solution had to be impactful enough to change perceptions, positioning plastics as part of the sustainability conversation rather than simply a problem to solve.

The process

We devised a gaze-activated VR experience that guides users through the circular lifecycle of plastics. Beginning in a design studio, users choose whether to follow the journey of rigid or flexible plastics before entering a stylised CGI world. At each stage of the process – manufacturing, recycling, re-use – users watch immersive 360º video content, then explore further through interactive hotspots or replay the material. By combining abstract visuals with real-world processes, the experience gave audiences a holistic understanding of the plastics journey, showing how recycling and innovation can help make the material more sustainable.

The outcome

The VR experience provided Berry with a powerful educational tool to explain plastics’ place in a circular economy. By blending storytelling, 360º video and interactivity, it helped audiences see how plastics can be designed, manufactured, recycled and reused more sustainably. The experience resonated strongly with both employees and customers, strengthening Berry’s position as a leader in sustainable innovation. Its success also led to further work at Berry’s new Center of Excellence & Circular Innovation Hub in Barcelona, where immersive experiences continue to support their mission to make plastics part of a sustainable future.