Bringing palm oil supply chains to life through 360º video
The Forest Trust’s Rurality initiative supports smallholder oil palm farmers in developing countries, helping them protect livelihoods while farming sustainably. To share this vital work with clients such as Nestlé, TFT needed an engaging way to tell the story. We produced a 360º video that placed viewers directly within plantation life – showing the human impact at the source.
The challenge
The palm oil industry plays a major role in global deforestation, putting pressure on ecosystems and communities alike. TFT’s Rurality programme aims to address this by working directly with farmers, helping them adopt sustainable practices while protecting their income. The challenge was to communicate this story in a way that would resonate with global brands and stakeholders – people often far removed from the realities of farming. Traditional presentations could not capture the complexity or immediacy of life on the ground. TFT needed an immersive, authentic format to showcase both the farmers’ perspectives and the impact of Rurality.
The process
We proposed and produced a 360º film that takes viewers into the heart of oil palm farming and milling. Filmed on location in Ghana, the narrative followed farmers, millworkers and plantation managers as they shared first-hand experiences. Viewers could see how Rurality fosters collaboration between stakeholders across the supply chain, encouraging sustainable practices and stronger relationships. The film blended sweeping visuals of plantations with intimate, personal testimony – giving audiences both context and human connection. By using 360º video, we created a sense of presence and immediacy that a conventional format could never achieve.
The outcome
The 360º film successfully immersed global audiences in plantation life, highlighting the importance of sustainability and collaboration. It showcased how Rurality works in practice – bridging the gap between farmers, estate managers and mill directors, while protecting livelihoods. The film was used at high-profile international events, including in Cameroon and Nigeria, where it was praised for its authenticity and impact. Clients such as Nestlé gained a much clearer understanding of conditions at the start of the supply chain. The project demonstrated the power of immersive storytelling to bring complex global issues to life and inspire meaningful change.
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