Virtual Rurality

The Forest Trust (TFT) runs an initiative called Rurality, which works with oil palm farmers in developing countries. With the oil palm industry contributing to the deforestation of the rainforests, this is important work to help the farmers become sustainable – while helping protect their livelihoods too. TFT wanted a way to demonstrate this work, while showing their big clients such as Nestle what life is like at the very start of the supply chain.

We proposed a 360º film that guides the viewer through the processes of farming and milling oil palm – showing how Rurality helps weave a closer relationship between the farmers and the millworkers, encouraging collaboration for a smoother process. The film follows Rurality, as well as a farmer, estate manager and the MD of the plantation itself as they tell their stories – immersing viewers in plantation life in Ghana. Used at events worldwide, including in Cameroon and Nigeria, the film has been very well-received.