A luxury MR experience

Client

Trison UK

Sector

Automotive

Tech

Mixed Reality (MR)

Mixed Reality powers a luxury automotive museum experience in Kuwait

When a world-famous German luxury sports car brand opened a new museum in Kuwait, their agency, Trison UK, turned to us to create a standout mixed reality (MR) experience. Our task was to transform the way visitors engaged with iconic cars, blending innovation with exclusivity to match the prestige of the brand and its new cultural destination.

The challenge

The museum aimed to offer visitors more than static displays, creating a premium, invitation-only MR showroom that reflected the exclusivity of the brand. To achieve this, we needed to deliver an experience that combined technical precision with immersive storytelling. With no original CAD files available, we recreated accurate 3D models in-house to enable reliable tracking.

The museum itself was still under construction, so adaptability was essential, with evolving layouts and lighting conditions shaping the design. The challenge was to ensure a flawless, intuitive experience that felt worthy of the brand’s heritage and reputation for innovation.

The process

Our team designed six distinct MR experiences around eight classic cars, brought to life through Meta Quest 3 headsets and iPads. Vive base stations and digital markers guided visitors seamlessly through the museum. An alpine-inspired onboarding sequence introduced navigation tools in an intuitive, memorable way.

Each car was paired with holographic overlays, interactive 3D models, dynamic visuals and synchronised voiceovers, revealing its story and performance in rich detail. To maintain flow, users unlocked a final, voiceover-led feature only once the others were explored. Every detail was considered to balance premium aesthetics with smooth technical performance.

The outcome

The MR showroom gave visitors an experience that went far beyond the limits of traditional displays, offering interactive encounters that could only be achieved with immersive technology. By blending holographic overlays, interactive 3D models and synchronised storytelling, guests were able to explore each car’s history and performance in ways not possible through physical exhibits alone. The onboarding journey and digital navigation markers ensured the experience felt intuitive and memorable, while the variety of interactions kept visitors engaged from start to finish.

Immersive technology elevated the museum into a space where innovation, storytelling and exclusivity combined to create a truly distinctive visitor journey.