Skip to content
The brief
When a world-famous German luxury sports car brand was opening a new museum in Kuwait, their agency Trison UK tasked us with using mixed reality (MR) to bring the exhibits to life.
The museum would be home to multiple iconic cars that everyday visitors and VIPs alike would be able to explore and learn about. The Mixed Reality Showroom would be reserved for invitation-only guests and echo the premium, exclusive feel of the car brand itself – drawing in stylistic augmented visuals and enhanced audio to create a memorable MR experience.
The challenge
Our challenges were many: there were no original CAD files for the cars, so we needed to create accurate 3D models for better tracking. The museum was also under construction so we were unable to test in situ. Lighting was an unknown variable, which impacts tracking, and we had to keep adjusting the design of the exhibit based on changing floor measurements and testing constraints. But, as ever, we rose to the challenge.
The outcome
We focussed on eight of the classic sports cars, featuring six distinct experiences that visitors could explore through Meta Quest 3 headsets and iPads. Tracked using Vive technology, the setup included base stations that calibrated users' positions, guiding them through the museum via digital markers.
The MR experience starts with users being transported to a snowy alpine setting for onboarding, where they calibrate their devices and learn to navigate the exhibit using red crystal gem markers that signal interactive content. Each luxury sports car is showcased with unique, holographic displays that highlight its history, design evolution, and performance through interactive 3D models, dynamic visuals, and synchronised voiceovers, creating an immersive and engaging experience. The final experience, a voiceover-only feature, was unlocked after all others were completed – and the client loved it.
