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Make more of reality
The immersive agency mixing reality with imagination
What if you could enhance the real world to make your audience pay attention? At Infinite Form, we create inventive and immersive mixed reality (MR) experiences that combine the best elements of virtual reality and augmented reality to deliver unforgettable results.
From impactful training simulations to bringing a branded event stand to life, mixed reality lets you move around within the real world, while seeing and interacting with virtual objects through a headset – giving you the complete engagement that VR provides, combined with the practicality and social element that makes AR such a popular form of immersive tech.
Here at IF, we craft expert mixed reality experiences that seamlessly blend what’s real with imagination – creating memorable moments with proven impact.
Trusted by brands, agencies & organisations worldwide
Beautifully crafted mixed reality experiences, from start to finish
Limitless opportunities to boost customer engagement
It’s time to make something more of reality
Trusted to deliver
Why MR? Why now?
The digital landscape is changing rapidly. Consumers have so much choice at their fingertips that cutting through the noise using traditional digital marketing is an ever-growing challenge. Brands and businesses need to rethink how they communicate to help them stand out.
What if you could change how your audience sees your message – making it unforgettable?
MR enhances the world around you in a way that feels totally real – delivering powerful impact while offering a more collaborative experience than pure VR. From crafting immersive virtual experiences that appear anywhere in the space around you, to linking highly targeted information to a physical object such as a product, tools or equipment, MR enables your audience to interact with a hybrid physical-digital world intuitively. This offers a host of opportunities for brands to create truly memorable experiences.
Transform how your customers interact with your message
At Infinite Form, we make it effortless for you to integrate mixed reality into your strategy, from marketing comms that make a real difference to educational and training simulations that boost knowledge retention and confidence.
With over 10 years’ experience crafting immersive AR experiences, we’ll work with you to find the best solution for your challenge – offering expert guidance to make sure you achieve the results you want. We specialise in:
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Training and learning experiences
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Overlay crucial information over physical tools and objects for comprehensive on-site training, or simulate high-risk scenarios such as surgery in a collaborative environment.
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Event activations
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Turn a run-of-the-mill exhibition stand into something unforgettable.
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Product showcases
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Display soon-to-be-launched virtual products in an empty space, enhance a physical product into a new digital version, make something static come to life – it’s all possible.
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Immersive storytelling
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Imagine combining a real world installation with virtual elements to enhance and elevate the brand story, creating an interactive and memorable message.
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Unexpected moments
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One of the joys of MR is your ability to surprise your audience to create cut-through – using real world objects as a springboard for virtual surprises.
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Pop-ups and roadshows
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One or two headsets and you can put multiple people through a brand activation with minimal logistical fuss.
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Gamified experiences
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Gamification is a tried and tested brand strategy. MR brings imaginative virtual games into the space around you.
Let’s make experiences extraordinary
Mixed reality or augmented reality? What’s the difference?
Augmented Reality (AR) and Mixed Reality (MR) both integrate digital elements into your real-world view. The key difference is how you see them.
AR typically uses smartphones or tablets, so it’s easy to use an experience on the go, while MR uses headsets similar to using VR. This provides a more immersive experience, freeing your hands to interact with virtual objects while remaining aware of your surroundings – so you can move confidently around a space too. This allows a more natural, social interaction compared to the more isolated fully immersive VR.
At Infinite Form, our team of creatives specialise in all aspects of MR, AR and VR production – and we’ll work with you to find the solution that’s best for your needs.
With you, from initial idea to seeing it through
We’ll work closely with you through every step of the production process, guiding you from the very first spark of an idea to final delivery, installation and any ongoing support you require.
Together, we’ll create the ideal immersive experience for your needs, seamlessly, from start to finish.
Discovery, strategy and creative workshop – a deep-dive into everything you want to achieve so we can choose the right immersive solution for optimal results.
Production, development and testing – our expert studio gets stuck in bringing your project to life, with regular milestones, WIPs and testing.
Delivery, deployment and support – from installations to app store submissions, we’ll get your experience up and running to deliver real-world impact.
Your mixed reality journey starts here
Let’s discuss your project – just get in touch.